PPC

1. Define PPC?

Ans. It is an online advertisement method where you pay for the clicks of the user.

2. Based on which Google places ads in first place?

Ans. Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.

3. What is CTR?

Ans. CTR – Click through rate. It is number of times your ad is clicked.

4.  How many campaigns can I run in one adwords account?

Ans. 25 Campaigns

5. How many adgroups can I run under one campaign?

Ans. 2000 adgroups

6. How many ads can I run per adgroup?

Ans. 50 ads per adgroup

7. How much characters can I place in one ad?

Ans. For one ad 4 rows are given

25 characters for headline,   35 characters per text row (including URL)

8. How can you Improve Conversion Rates?

Ans. Creating and testing campaign with different keywords and choosing that perform well.

9. How will you ensure that ROI of a client's campaign is maximized? How 

can you prove to company that you are better that previous consultant who left the company?

Ans. If I can give a client more hits for his money than previous consultant was doing, it might prove that I am doing better job. ROI depends on many factors - Quality score, Hits and sale generated through a hit.

10. IS PPC effective advertisement for search engine rankings?

Ans.Google or any other search engine don`t mix PPC ads with search rankings.

11. What is Quality Score?

Ans. Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.

12. Which companies are offering PPC advertisement?

Ans. Yahoo, MSN and Google are among top most PPC advertisers.

13. What is Page rank? Explain it?

Ans. Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.

14. Why I need to go for adwords for PPC?

Ans. Because Adwords assures that 80% of internet users sees your product or service.

15. How to achieve good CTR?

Ans.Here is few things that need to be kept in mind for CTR

16. What is the biggest challenge you face in regards to PPC advertising?

Ans.The biggest challenge I face in PPC advertising is increased competition which in turn causes rising costs and slimmer profitability margins.

17. How can you improve conversion rates?

Ans. Creating and testing campaign with different keywords and choosing ones that perform well. Writing multiple advertisements for keywords.

18. How will you optimize a client's campaign?

Ans. By making he pays less for a keyword click. This can be done by increasing quality score which I explained before.